The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.
Related Research
2023 Insurance Barometer Study
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.
2022 Insurance Barometer Study
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.
U.S. Workplace Benefits Disability Insurance Sales and In Force
Step right up for the latest sales trends in the U.S. workplace-benefits market for disability insurance.
U.S. Workplace Supplemental Health Insurance
Get a quick look at how the workplace supplemental health market is performing. Identify trends within the industry as well as among your peers. New Q4 2023 data.
Securing the Future
New data from the 2024 Insurance Barometer Study — 42% of American adults say they need (or need more) life insurance, representing a life insurance need-gap for about 102 million adults.